PROFESSIONAL SKILLSET
Strategic Planning and Execution
Experience Optimization
Data Driven Solutions
Research and Design
Fan Engagement Strategies
Curriculum Development
and Instructions
About Me.
I am a dynamic professional driven by a passion for fan engagement and its transformative role in sports and community building. With a Master of Science in Sports Management specializing in Sports Law from the University of Florida and certifications from Columbia University, I bring together academic expertise and extensive real-world experience.
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Throughout my career, I’ve held impactful roles with the Vancouver Canucks, the Canadian Elite Basketball League (CEBL), and the University of Florida Athletic Department, focusing on enhancing fan engagement through innovative strategies. As a university instructor, I combine academic rigour with practical insights, equipping students with the tools to excel in the ever-evolving sports and esports industries.
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Recognized for my dedication, energy, and ability to connect with diverse audiences, I thrive on developing creative, inclusive solutions that leave lasting impressions. My work is centred on advancing the fan experience through cutting-edge engagement strategies in traditional sports and esports.
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Beyond my professional endeavours, I dedicate time to fitness, travel, and inspiring others to pursue their best selves.
Education
2022 - PRESENT
Swish School Of Business and Management
Doctorate of Business Administration
Geneva, Switzerland
Marcelle Kitengie's research explores the dynamic relationship between sports and society, examining how each influences and shapes the other. His work focuses on the concept of fandom, analyzing its development from inception to lifelong participation within the context of intercollegiate athletics in the Canadian sports market. Through this research, Marcelle aims to identify strategies that create meaningful, revenue-generating experiences for all stakeholders.
2022 - 2023
Durham College
Certificate in Adult Teaching
Oshawa, Ontario, Canada
The program offered comprehensive training in designing and delivering student-centred curricula tailored to the unique needs of adult learners. It emphasized strategies for addressing diverse learning needs, focusing on teaching adults with learning disabilities. The coursework covered creating effective, learner-focused educational plans, exploring the principles and practices of adult education, and mastering tools for assessing and evaluating learning outcomes. Practical instructional techniques were also a central focus, equipping participants with approaches to engage and educate adult learners effectively.
2019 - 2021
University of Florida
Masters of Science in Sports Management with a Specialization in Sports Law
Gainesville, Florida, USA
The University of Florida's Sports Management program is rigorous and competitive, providing an in-depth exploration of the sports industry. The coursework covered key areas such as sports events, finance, leadership, and marketing, offering a comprehensive understanding of these core components. Specializing in Sports Law, the program provided valuable insights and hands-on experience through case studies and internships, deepening knowledge of the legal frameworks that shape the sports world
2019 - 2021
University of Florida
Graduate Certificate in Sport and Events Management
Gainesville , Florida, USA
The Graduate Certificate in Sports and Event Management offered a comprehensive foundation in planning and hosting events, from local community gatherings to large-scale international competitions like the Olympics. The program emphasized the core principles of event management, the complexities of managing Olympic functional areas, and the role of sports events in fostering community development. Combining theoretical knowledge with practical insights, the program provided a well-rounded perspective, equipping participants to excel in the dynamic field of sports and event management.
2018 - 2018
Columbia University
Graduate Certificate in Sports Management
New York, New York, USA
The education at Columbia University exemplified its prestigious Ivy League reputation, offering a first-class foundation for a career in professional sports. The certification program provided invaluable insights and a comprehensive understanding of the sports industry, with a focus on professional sports management. It equipped participants with the knowledge and tools necessary to thrive in the dynamic and competitive field of sports management.
Featured Projects.
I specialize in creating sustainable and impactful solutions tailored to each client's unique needs. My collaborative approach ensures that every strategy aligns with the client’s vision, goals, and long-term success. Whether involved in idea generation, strategic planning, or the execution phase, I prioritize a client-centred perspective, focusing on open communication and adaptability to address challenges effectively. By providing exceptional guidance and clear direction throughout the entire process, I empower clients to achieve their objectives while fostering innovation, efficiency, and meaningful outcomes that resonate across their organization and beyond
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Fan Engagement
Team Lead- Canucks Sports and Entertainment
Marcelle Kitengie developed and executed initiatives aimed at enhancing the fan experience through strategic sponsorship activations and dynamic crowd engagement strategies. This work deepened his expertise in fan engagement and sponsorship integration, effectively bridging practical applications with academic insights to create impactful, real-world solutions.
Research Associate
5T Sport Group
Marcelle Kitengie was an integral member of a select global research team focused on evaluating corporate actions and their impact across environmental, social, and economic factors. His role involved assessing, verifying, and indexing sustainability reporting to contribute to the development of a novel scoring and evaluation model. This model was designed to make corporate sustainability efforts more accessible and understandable for non-sustainability professionals
Guest Service
University of Florida Athletics Association
The University of Florida Athletic Association, with an annual revenue of approximately $200 million, places a strong emphasis on fostering genuine connections between fans and the brand while delivering exceptional game-day experiences. Leveraging his experience and education, Marcelle Kitengie implemented customer-centric solutions to enhance fan engagement and ensure top-tier experiences for supporters
